A scientist believes he has come up with a way for vegans to avoid those darn meat cravings. Charles Spence, a scientist specializing in experimental psychology out of England’s Oxford University, has teamed up with vegan frozen food brand Strong Roots to create a “meat patch” to help those trying to avoid meat cravings.
Tommy “TNT” Fury, a British boxer and former “Love Island” contestant, is promoting this “meat patch” and says that he loves the way it works. It’s basically a patch that you wear and simply scratch it and take a sniff when craving meat. The patch is bacon-scented and seems to do the trick.
“Studies have shown that scent can reduce food cravings,” Spence says. “Experiencing food-related cues such as smelling a bacon aroma, can lead us to imagine the act of eating that food.”