Facebook may have just found another way to annoy their users. Starting this week, the social media site is adding ads to Facebook Messenger as a way to increase revenue for the platform. How it will work is that businesses will buy ads in the Facebook News Feed that will be seen by folks who’ve they’ve interacted with in the past. Those ads will now redirect users to Facebook Messenger, where they could be invited to talk with a “chatbot,” and can ask questions, and possibly buy products.
“We believe that the combination of driving people from News Feed into a Messenger experience, and having an additional opportunity to re-engage with sponsored messages is a game changer,” David Marcus, vice president and head of Facebook Messenger, says.
And if you’re already annoyed at the idea of ads in Facebook Messenger there is some good news. Users will have the ability to block any ads they don’t want to see so the fear of being spammed is taken out of the equation.
Source: USA Today