There are a lot of ways to show gratitude these days, but for most people a text or email just won’t do. In fact, according to a new survey, 84% of people say they prefer an in person thank you, with all age groups saying a face-to-face thank you is still the best.
But when it comes to receiving gratitude from companies, it’s pretty apparent folks want more than just a thank you. The survey found that 77% of people like it when brands show their appreciation for their business, but they want more than just an email blast. Instead, they want gifts with 39% of Millennials and 38% of Gen Xers saying freebies are a great way to show appreciation, with one third preferring to get those thanks in the form of miles or points.
Meanwhile, when it comes to work, it seems not many of us are showing gratitude to the folks that sign our paychecks. The survey found only 8% of people say thanks to their boss the most, with colleagues (28%) and clients (14%) at the receiving end of most of the gratitude.
Source: TD Bank