Who says cereal is only for breakfast? Kellogg’s is opening a cereal cafe in New York City and serving bowls of the stuff all day.

Kellogg’s NYC isn’t selling your regular Corn Flakes and milk. Instead, there are 10 gourmet bowls with options including ice cream and green tea powder. “We hope to elevate the experience from just cereal with milk,” Kellogg’s NYC partner Anthony Rudolf explains. “Just because I can open a beer at home, doesn’t mean I’m not going to the pub.”

What’s more, each bowl comes with a prize, ranging from an Uber gift card to a chance to win free tickets to “Hamilton.” Kellogg’s NYC opens on July 4th and will serve cereal from 7am to 11pm daily.

Source: New York Daily News