While people may be healthier these days, they really aren’t giving up their fast food, and it seems they are actually feeling better about most popular fast food chains. The annual American Customer Satisfaction Index (ACSI), finds that customer satisfaction with fast food chains is on he rise, with a 2.6% increase to rating of 79 out of 100, which is only two points lower than the satisfaction rating of full-service restaurants.
As for America’s favorite fast food chain, you can probably guess. Yup, it’s Chick-fil-A, which saw a ratings increase of one point to an 87. Coming in second is one-time leader Papa Johns with an 82 with Little Caesars and Panera Bread tied for third with an 81.
And then there’s the bottom of the barrel. Despite a sales increase because of the introduction of all-day breakfast, McDonald’s is still in last place when it come to customer satisfaction, with a 69, although their ACSI rating has jumped 3% this year.
- For full service restaurants, Cracker Barrel is tops with a score of 83, followed by LongHorn Steakhouse and Texas Roadhouse with an 82 and Olive Garden at 81. As for the worst, they include Denny’s (74), Chili’s (75) and Ruby Tuesday (78).
Among the other tidbits from the survey:
- Nearly all fast food restaurants saw an increase in satisfaction with the exception of Chipotle, which dropped 6% to a 78
- Dunkin Donuts customers are more satisfied (80) than Starbucks (75)
- Arbys and Subway are tied with an ACSI score of 80