Mobile Devices Play A Huge Role In Dining Out
The days of just heading out for a bite to eat with no real plans in mind are long gone. Whether we’re making reservations online, checking out menus on the web or reading reviews on Yelp, these days it’s pretty apparent that a lot of us wouldn’t be dining out without our digital devices.
In fact, according to a new survey, mobile devices are used in several ways when it comes to eating out, the most popular of which is finding a restaurant location (53%). Other popular restaurant-related uses for devices include browsing the menu (49%) and researching new restaurants (37%).
And let’s not forget what happens once someone is actually dining in a restaurant, where mobile devices are bound to be used as well. As you may have guessed, the most common use of a mobile device is taking a photo (32%), followed by checking in on social media (19%), and searching for online deal (19%). Other uses include browsing for reviews (17%), looking up nutritional information (16%) and paying (8%).
Source: RetailMeNot