Americans Prefer Drinking at Home
The days of meeting friends out for drinks seem to be on the decline. A new survey conducted by the wine app Vivino finds that folks these days prefer to do their boozing in the comfort of their own home.
According to the poll of over 1,500 consumers, 47% of Millennials and 61% of Gen Xers and Boomers say they’d rather drink their wine at home rather than at restaurants, or social gatherings. In fact, bars were the least popular spot for wine drinking, chosen as a favorite by only 3% of respondents.
As for why, experts speculate it could be because folks, especially Millennials, are “price conscious,” and buying a bottle is certainly cheaper than the prices paid at bars for just a glass. Another reason could be the rise of what insiders call “home-tainment,” meaning folks want to have a good time with friends at home. And new technology, which makes it easy to find music, order food and even find a date, thanks to Tinder, makes the idea of staying in with their booze more appealing.
Source: Business Insider