Well, here’s a shocker for you – Millennials would rather text than talk on the phone. Okay, that’s pretty obvious to anyone who’s seen a Millennial with their head faced down in their phone, but just how important texting is to them may surprise you.

A new poll found that 75% of Millennials would rather lose their ability to make a call on their mobile phone versus their ability to text. As for why they prefer texting, 76% say it’s “more convenient,” while 63% say it’s “less disruptive than a voice call,” while 53% just seem to prefer texting over calling and 19% don’t even check their voicemails anyway.

And it seems companies could seriously benefit if they start texting more young folks. In fact, of the 30% of those who get texts from companies, 75% find them helpful, especially when it comes to reminders for appointments, deliveries, payments and promotions. The majority of them find such texts helpful because they’re “an effective way to be reminded on their own time” (60%), while 57% say it gives them “one less thing to have to remember,” and 55% find them to be a “convenient way to be reminded.”

Source: Open Market