For years, movie ratings have been implemented to warn parents of adult or violent content in films, but if the World Health Organization has its way, it may soon also warn parents about cigarettes.
That’s right, in a new report, the WHO recommends movies featuring actors smoking, or other forms of tobacco imagery, be “given an adult rating,” as a way to help prevent the younger generation from being influenced by what they see on the screen. This would mean those movies could only be viewed by those over the age of 18.
The report claims that in 2014, 44% of all Hollywood films featured smoking, with 36% of those flicks rated for young viewers. What’s more, studies have shown that smoking in films can be blamed for 37% of all new adolescent smokers.
- Other WHO recommendations include having studios disclose whether tobacco companies paid to have their products in a film, not allowing tobacco brands to be displayed on screen, and the airing of anti-smoking ads prior to films with tobacco imagery.