Neville Craw, Arby’s brand executive chef has invented the new megetable, the “Marrot,” which is a meat carrot made out of turkey that looks and tastes like a real carrot and even has a lot of the same nutritional value as the original orange vegetable.
Unlike many other restaurant chains who are embracing plant-based “meat” and adding it to menus, Arby’s has promised to never offer substitutes for real meat. Instead, they’re moving in the opposite direction as their competitors with this meat-based veggie. So will we be seeing the Marrot on Arby’s menus soon? “No promises,” he says. “But it’s starting to look like it could head in that direction.”